Results tagged “extreme” from Andrew Kornylak Photography Blog
I'm thinking about weaning you, me and the rest of the world from the e-Promo and here's how:
My monthly email card is going out soon to my list of 7500 photo buyers. Between design, list management and email services, this gets expensive and time consuming.
The key to e-promos, as every photo rep will tell you, is consistency: Hammer the buyers with your name and a image relentlessly for a couple years and you will build brand recognition, or at least bug the hell out of them. Either way, you'll get noticed. And it does work. I don't hate it, but let's be honest here - it's just so much spam.
Life is short, and creative people would rather not spend it wading through hundreds of e-promos. True, the best get noticed, but the delivery medium is so constraining for both sides, don't you think?
Today there are so many better ways to connect on a more natural, and potentially personal level. So, I'm trying something new with this month's e-Promo. If the recipient follows me on Twitter, I take them off the e-Promo list.
Go.
Listed below are links to blogs that reference this entry:
Do you hate the e-promo?
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"Wiley X is really about versatility, and it is one of the few brands
that can meet occupational safety requirements while being cool enough
and functional enough for outdoor sports and just hanging out. Andrew
has really helped us bring the versatility story to life in a very
authentic way." - Mike Smith, Partner at Sasquatch Advertising.
In early February I shot a third campaign for California-based WileyX Eyewear. Another fun shoot with a client whose products I actually use.
We shot for a week in my old hood, Tucson and Phoenix Arizona. I brought my crew from Atlanta:
At the Denver Airport: Left, John Kelso, pro skater, pro punk rocker, pro-beard. Right: Sharif Hassan - the Egyptian MacGuyver.
The theme for this campaign was "Recession Proof Eyewear," i.e. shades that can be worn for work, play and hanging out. All the product we shot this year, from performance cycling blades to bubble shades meets ANSI standards for safety. So you can throw away that box of cheap throwaway safety glasses youd never be caught dead in without a hard hat.
So for this concept, we shot four different models in three different scenarios each: recreational, occupational, and lifestyle. Since a lot of the sunglasses are multi-purpose (thats the whole point), we also needed to get each permutation shot with 2 or 3 different glasses. So we were looking at like 48 different shots. I knew that math degree would come in handy some day.
Luckily Art Director, Matt Graff from Sasquatch was on location, to keep the math straight and to provide, well, art direction.
Total Airheads. Matt Graff of Sasquatch Ads, left, and the crew stoke up on Sour Cherry and Green Apple at the Mastercraft facility in Phoenix.
We were joined by stylist/MUA Valerie Badalian from Tucson. We also worked with Set/Prop coordinator Maggie Macfarland and had locaton help from Jason Mullins and my good friends at Rocks and Ropes Climbing Gym, Ed Foster at La Suprema Bikes, and Luke Bertelsen at Contact Climbing Holds. Peter Catalanotte and The folks at the Tucson Film Office went out of their way to get us last-minute permits and location advice. Mastercraft of Arizona provided a sick new wakeboat for the shoot.
Some behind the scenes shots:
Here are two of the four advertisements that will be running from this campaign:
In early February I shot a third campaign for California-based WileyX Eyewear. Another fun shoot with a client whose products I actually use.
We shot for a week in my old hood, Tucson and Phoenix Arizona. I brought my crew from Atlanta:
At the Denver Airport: Left, John Kelso, pro skater, pro punk rocker, pro-beard. Right: Sharif Hassan - the Egyptian MacGuyver.
The theme for this campaign was "Recession Proof Eyewear," i.e. shades that can be worn for work, play and hanging out. All the product we shot this year, from performance cycling blades to bubble shades meets ANSI standards for safety. So you can throw away that box of cheap throwaway safety glasses youd never be caught dead in without a hard hat.
So for this concept, we shot four different models in three different scenarios each: recreational, occupational, and lifestyle. Since a lot of the sunglasses are multi-purpose (thats the whole point), we also needed to get each permutation shot with 2 or 3 different glasses. So we were looking at like 48 different shots. I knew that math degree would come in handy some day.
Luckily Art Director, Matt Graff from Sasquatch was on location, to keep the math straight and to provide, well, art direction.
Total Airheads. Matt Graff of Sasquatch Ads, left, and the crew stoke up on Sour Cherry and Green Apple at the Mastercraft facility in Phoenix.We were joined by stylist/MUA Valerie Badalian from Tucson. We also worked with Set/Prop coordinator Maggie Macfarland and had locaton help from Jason Mullins and my good friends at Rocks and Ropes Climbing Gym, Ed Foster at La Suprema Bikes, and Luke Bertelsen at Contact Climbing Holds. Peter Catalanotte and The folks at the Tucson Film Office went out of their way to get us last-minute permits and location advice. Mastercraft of Arizona provided a sick new wakeboat for the shoot.
Some behind the scenes shots:
Here are two of the four advertisements that will be running from this campaign:
Peter Catalanotte / Tucson Film Office:
I just stumbled upon this posting you did about your shoot in Tucson. Thanks for the plug--we were delighted everything worked out well. Please do visit Tucson again when you have a chance. We love the way your lensing makes us look!
(05.11.09 @ 07:46 PM)
Listed below are links to blogs that reference this entry:
Wiley X - Recession Proof Eyewear
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Holy blackmail Batman. This could very, very well blow up in your face. "Follow me or I'll spam you to death" Rut ro.
(12.09.09 @ 07:46 AM)Fair enough, Tom, but these are folks on my regular consented mailing list. They can unsubscribe at any time but have chosen to accept my periodic promos (along with many others from Agency Access). So, not spam, not blackmail. Just offering a friendly alternative.
I should also mention that only a couple have decided to follow me instead of receiving ePromos. Too much trouble to sign onto Twitter? Maybe the ePromos are not as hated as I thought...
(12.09.09 @ 08:31 AM)