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Social Media Blitz for the Water Documentary

Posted on March 17, 2013September 3, 2013

 

Check out our website www.whoownswater.org and our Flickr feed for the Who Owns Water documentary. Filmmakers Michael and David Hanson and I have been putting together some stuff on the backend to keep the project stoked for social media:

 

Screen Shot 2013-09-03 at 10.12.49 AM

 

The brothers post iPhone photos to Instagram with the #whoownswater hashtag and some location information, and it gets automatically fed to our Flickr account, Who Owns Water. I periodically keyword and recaption those photos, and when I have something interesting to blog, tweet or Facebook about, I can pull from that cache of photos.

As you can see above, Flickr also has a map feature where you can view geotagged photos. Nice for following them down the rivers to the Gulf. Bring ’em a beer if you are in the area!

I find that a Twitter feed is hard to build from scratch and Facebook has too much overhead, so I am targeting Instagram as the entry point. It makes sense because the information we want to share is so image-driven.

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