Just back from the Outdoor Retailer Show in Salt Lake City, where I ran into my old friend Dave Pegg. Dave is a long time climber and a former editor a Climbing Magazine. I met Dave way back in the days of the Phoenix Bouldering Contest when I lived in Arizona. These days Dave heads a book publishing company called Wolverine Publishing, most notably the publishers of some very successful climbing guidebooks. I've worked with Dave several times over the years on photography for these books but it had been awhile.
After some how-do-you-do's, he excitedly pulled me aside to show me something, and whipped out his iPhone. I figured it was pics of some new crag somewhere I would never make it to, but instead he showed me this.
It's the complete and functioning 3rd edition to his guidebook to the Red River Gorge - already one of the best climbing guides out there - on a mobile phone / ipod touch. All the standard climbing route information is in here, plus a ton of interactivity tools for sorting, rating, and finding your favorite climbs. And no, it does not require an internet connection once installed. Release is set for May 2010.
OK not so shocker, as all books are headed toward an electronic second life, but the great thing about this app was how well-designed and useful it appeared. Game changer? I'll be able to share more details with you plus a not-so-exclusive interview with Dave closer to May.
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Red River Gorge, on your iPhone
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Check out the details at the link above, and start gathering your photos from this year's Triple Crown (it can be from any of the three competitions) in to triplecrownphotos@gmail.com. You have until January 15, 2010!
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I'll be the Judge of That
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I'm thinking about weaning you, me and the rest of the world from the e-Promo and here's how:
My monthly email card is going out soon to my list of 7500 photo buyers. Between design, list management and email services, this gets expensive and time consuming.
The key to e-promos, as every photo rep will tell you, is consistency: Hammer the buyers with your name and a image relentlessly for a couple years and you will build brand recognition, or at least bug the hell out of them. Either way, you'll get noticed. And it does work. I don't hate it, but let's be honest here - it's just so much spam.
Life is short, and creative people would rather not spend it wading through hundreds of e-promos. True, the best get noticed, but the delivery medium is so constraining for both sides, don't you think?
Today there are so many better ways to connect on a more natural, and potentially personal level. So, I'm trying something new with this month's e-Promo. If the recipient follows me on Twitter, I take them off the e-Promo list.
Go.
Tom:
Holy blackmail Batman. This could very, very well blow up in your face. "Follow me or I'll spam you to death" Rut ro.
(12.09.09 @ 07:46 AM)
akornylak:
Fair enough, Tom, but these are folks on my regular consented mailing list. They can unsubscribe at any time but have chosen to accept my periodic promos (along with many others from Agency Access). So, not spam, not blackmail. Just offering a friendly alternative.
I should also mention that only a couple have decided to follow me instead of receiving ePromos. Too much trouble to sign onto Twitter? Maybe the ePromos are not as hated as I thought...
(12.09.09 @ 08:31 AM)
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Do you hate the e-promo?
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Thanks to NikonRumors.com for featuring my motion work with the Nikon D3.
I thought it was fun to point out what could be done with existing caveman technology, coming on the heels of an announcement about the new Nikon D3s, which supposedly adds video capabilities...
Besides being an extremely popular site for - what else - obsessing over the latest rumors about new Nikon products (and Leica stuff), it's also a fun place to see what's going on in the photo world in general.
Speaking of which, I'll be giving a workshop about mixed media production for photographers at the Atlanta Photojournalism Seminar in December. I'll be doing a walkthrough of the stillmotion workflow on the D3, and maybe the new D3s if I can get one in my hands by then.
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Rumored
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Just posted a snack from the first leg of the 2009 Triple Crown Bouldering Series, with footage from Brandon Ward, a a producer/director from Knoxville, TN.
Triple Crown 2009: Hound Ears Wrap-Up from Andrew Kornylak on Vimeo.
We'll be posting ASAP recaps after each event in addition to the regular Beta footage to keep it hype! Great job to everyone who competed and stay tuned to the Triple Crown website for results.
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Triple Crown! 2009 - Hound Ears
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You can have the exclusive interview after I get the exclusive interview. I saw him first at OR :)
(02.03.10 @ 05:47 PM)Peter: You know I had to throw that out there. He nodded at me on his way to meet you.
(02.03.10 @ 06:41 PM)