I'm thinking about weaning you, me and the rest of the world from the e-Promo and here's how:
My monthly email card is going out soon to my list of 7500 photo buyers. Between design, list management and email services, this gets expensive and time consuming.
The key to e-promos, as every photo rep will tell you, is consistency: Hammer the buyers with your name and a image relentlessly for a couple years and you will build brand recognition, or at least bug the hell out of them. Either way, you'll get noticed. And it does work. I don't hate it, but let's be honest here - it's just so much spam.
Life is short, and creative people would rather not spend it wading through hundreds of e-promos. True, the best get noticed, but the delivery medium is so constraining for both sides, don't you think?
Today there are so many better ways to connect on a more natural, and potentially personal level. So, I'm trying something new with this month's e-Promo. If the recipient follows me on Twitter, I take them off the e-Promo list.
Go.
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Do you hate the e-promo?
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Had a fun trip through Kentucky, Tennessee and Georgia last weekend to shoot a couple video spots, one for eBay, and the other for Chattanooga, TN outfitter Rock/Creek, to promote their trail racing series.
Town Crier
Shooting BBs
On a journey for eBay in ol' Kentuck with the new Panasonic HMC40
My assistant Sharif Hassan and I also got to shoot with the new Olympus E-P1 camera for the week, which is a ton of fun. It sports interchangable lenses, mounts for a variety of different manufacturers including Nikon and Leica, RAW shooting, and a movie mode. We both wore out the "Art" modes. The retro design felt a lot more usable in my hands than most tiny point and shoot cameras, but the OIympus pancake lenses made it easy to slip this thing into a pocket.
Interviewing Patagonia rep and StumpJump founder Matt Simms, along with Mark McKnight, Marketing Director for Rock/Creek
Interviewing local favorite Jaclyn Greenhill
Rock Creek's trail race series kicked off with the StumpJump 50K, a technical course through some new sections of the Cumberland Trail System. Besides shooting the race, I had the pleasure of interviewing some of the sport's luminaries, including "Ultramarathon Man" Dean Karnazes, Krissy Moehl (Female winner of the Tour Du Mont Blanc and 2nd in the Western States 100 this year), and Stump Jump champ Josh Wheeler. The field was pretty sick.
Makes me want to start running ultras...
NAH!
Beefy checking out the scenery at Green Life in Chattanooga between long shooting days. It's hard work being a player.
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Road Trip for eBay and Rock/Creek Outfitters
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Thanks to NikonRumors.com for featuring my motion work with the Nikon D3.
I thought it was fun to point out what could be done with existing caveman technology, coming on the heels of an announcement about the new Nikon D3s, which supposedly adds video capabilities...
Besides being an extremely popular site for - what else - obsessing over the latest rumors about new Nikon products (and Leica stuff), it's also a fun place to see what's going on in the photo world in general.
Speaking of which, I'll be giving a workshop about mixed media production for photographers at the Atlanta Photojournalism Seminar in December. I'll be doing a walkthrough of the stillmotion workflow on the D3, and maybe the new D3s if I can get one in my hands by then.
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Rumored
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Just posted a snack from the first leg of the 2009 Triple Crown Bouldering Series, with footage from Brandon Ward, a a producer/director from Knoxville, TN.
Triple Crown 2009: Hound Ears Wrap-Up from Andrew Kornylak on Vimeo.
We'll be posting ASAP recaps after each event in addition to the regular Beta footage to keep it hype! Great job to everyone who competed and stay tuned to the Triple Crown website for results.
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Holy blackmail Batman. This could very, very well blow up in your face. "Follow me or I'll spam you to death" Rut ro.
(12.09.09 @ 07:46 AM)Fair enough, Tom, but these are folks on my regular consented mailing list. They can unsubscribe at any time but have chosen to accept my periodic promos (along with many others from Agency Access). So, not spam, not blackmail. Just offering a friendly alternative.
I should also mention that only a couple have decided to follow me instead of receiving ePromos. Too much trouble to sign onto Twitter? Maybe the ePromos are not as hated as I thought...
(12.09.09 @ 08:31 AM)